General Insurance or Investment First: Which is Better and Comes First?
Businessman working on a graph document financial report and analysis calculation investment cost with calculator at office desk and other objects around.

When it comes to financial planning, investors and general insurance are often thought of as the two sides of the same coin. However, knowing which is best can be tricky. In this article, we’ll explore both options as it could ultimately be up to you on which one you decide on.

Benefit of Insurance VS Investment

Investments are the first step for most people who want to build wealth. As an investment, this can range from buying stocks and bonds to investing in a mutual fund. In contrast, insurance comes after you have already accumulated some savings and then work to protect these assets. The sad reality is that a greater number of people invested than purchased insurance all over the world, ultimately giving the industry a 70-30 balance of earning the majority of profits.

Pros and Cons of the Insurance Model

Since most of the discussion and articles focus on how businesses can operate successfully with an investment model, adding self-insurance and risk management practices to their insurance policies helps businesses become more independent from big insurance companies. In addition, many experts and business owners have concluded that working solely with an insurance model creates drawbacks for a business’s financial performance in the long-run. The two are polar opposites when it comes to how they work. Insurance companies typically offer lower premiums but with a guarantee and you must do something specific to qualify for the Lifesyle insurance. Investment funds typically require fees to participate in that come out of your investment, but their managers are able to make more secure decisions on your behalf, allowing for higher returns.

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Benefits of the Investment Model

Many people try to figure out which is better, general insurance or investment first. Generally speaking, the benefits of an investment model are that it provides a greater return on your money. This will be based on what you’ve invested and it can go up and down differently each day. A comparison between these two models is made in a blog post giving some pros and cons of each. Investment first strategy allows you to build up your capital reserves and cover any contingencies and unexpected fees. When faced with the choice of either taking out insurance or investing, most people opt for the latter.

Which Comes First?

When it comes to life insurance, the most popular choice for many consumers is term life insurance. It provides individuals with a higher value of coverage at a lower monthly premium. Many people automatically prefer term because they can fit into their budget and are also confident that they will never live longer than that amount of years offered by the policy. On the other hand, investments can provide much more profit and less risk if used correctly. In general, almost everybody invests during the early years of their life before buying major life or income coverage (insurance).


Which strategy is better to follow? Studies have shown that an investment strategy comes first before buying a policy for your company. While some companies argue about the best policy, the key question remains; “Is the insurance necessary?”

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